Project Background Information

                          Mobile advertisingis not something that everyone knows a lot about right now. However, in the not too distant future, it is going to be familiar to most people. Mobile advertising is simply any advertisement made specifically for a mobile device. I am going to focus on how mobile advertising must work in order to become successful. The majority (over 90%) of mobile advertising revenue is made through SMS mobile advertising, which would be text alerts from companies that tell the mobile user about a product or sale going on. While this is the most common form of mobile ads right now, there is going to be a major shift into seeing many types of mobile advertising emerging, such as ads through banner display and rich media. Banner displays are the bars at the top of mobile sites that hold an advertisement. They do not take up a user’s whole screen, and are currently on an upward trend in the mobile advertising world. Rich media advertisements are things such as videos played or offers made in an app. People may be familiar with in-app purchases which allow users to upgrade, or add something to an app for a price. In many free apps, videos are played in-between uses of the app. Since video is the fastest growing platform online, video mobile advertising is sure to become even more of a staple in society than it is now. There are several companies right now such as Tap It, Jump Tap, and Millennia Media that are all focused on helping businesses grow by way of the newest mobile advertising strategies, and they all know that the way people share media today will play a huge role in the way companies create mobile advertising. According to USA Today,“Mobile ad spending in the United States remains strong: it grew 88% in 2012, to $4.5 billion. IDC expects growth of 55% to 65% this year, to about $7 billion,” so it is no secret that mobile advertising is here to stay. With this in mind, I would like to ask Jeff Miller, my expert for the subject, these questions:

 

1. What will make a mobile advertisement effectively reach its audience? Is there a type of mobile ad that is better in your opinion than others?

2. Many people try to avoid advertisements on the web at all costs, and I suspect this is the same for users of mobile devices. Can mobile advertising be as successful as traditional advertising despite our efforts to block many advertisements?

 

 

 

listen to ‘Mobile Advertising and Focus’ on Audioboo